Running a small business is hard, and getting new, local clients can be even more difficult.
At our outsourced accounting firm in Miami, we hear customers often stress about struggling to attract new local customers. We get it because we have the same challenges! When trying to gain new Delray Beach small business clients, we turn to local SEO tips.
This has taken a lot of trial and error – and a lot of research and looking at what other businesses are doing. Since our team at Pulver CPA has done the hard work, we want to share these local SEO tips with you to help you attract more local clients.
Perhaps the most important thing you need to know about “local SEO” is what it is. If you’re thinking, “I’m good, I know about SEO,” we want to warn you - this is different.
While most search engine optimization strategies are focused on targeting specific keywords, “local SEO” is centered around local terms to attract customers who are searching for services in a specific area. When looking for services or a type of business, potential customers might search for the type of business, and then add “near me” to their search inquiry. Your goal is to show up when a prospect near you performs that search.
Google uses specific criteria when determining which businesses show up first when displaying search results. These include the proximity of your business to the area they’re searching for, how closely your business matches the services they are looking for, and how well-reviewed your business is.
You can jump up the search ranks by following these local SEO tips!
When creating a website for your Delray small business, it’s easy to get caught up in the design, home page content, and service pages. But there is another important aspect you must include – location pages. You should create a separate page for every city and location in your service area.
This will help you show up in an internet search for services in that region. By creating a web page, you can optimize the page with the city name in the page title, the URL, and the headers – all of which Google uses to rank web pages.
For an example, check out our Delray Beach page.
Locations pages are also helpful for potential customers. When looking around your site, this will help them determine if you provide services to their area. To make these pages genuine, you should make the language and elements speak to the location so they resonate with residents. Country Creek Builders and New Spaces do a great job with their locations pages. The Burnsville page from Country Creek Builders has the city water tower on the page to make it feel local, and the Excelsior page on New Spaces incorporates “Excelsior” throughout the page to customize it.
As a small business in Delray, it can be easy to provide services to one customer, and then move on to the next project. However, it’s important to work with your current and former clients to get testimonials and Google reviews.
This might seem like a “nice to have” element on your website or business page, but it’s essential – especially to increase your local SEO ranking.
Google prioritizes companies that perform good, reputable services. Having a plethora of Google reviews and good rankings can help propel your business up the search ranks.
The catch is that this can take time. However, once you put a process in place to capture this feedback by sending emails to clients and following up on requests, it can start to generate regular reviews.
We found two small businesses that were using Google reviews really well. Check out the review pages on Moderno Construction Management and Metro Duct Cleaners!
Another way to boost your local SEO is to create articles and blogs targeting a specific location. For example, notice how we wrote this blog specifically about Delray Beach. Yep, that’s why we did it!
We’re not the only ones who use this trick and do it well. We like what Tomy B. Salon, Christian Brothers Construction, and Bettencourt Construction are doing, too!
One of the most difficult local SEO strategies is also one of the most crucial elements – backlinks. Getting other reputable businesses to link to your website or your content is essential to climbing the Google search ranks.
While it might sound intimidating and time-consuming to find other businesses who are willing to link to your website, it doesn’t have to be. We suggest looking for businesses that would make sense to work out a backlink agreement with, where you each link to each other. For example, since we offer crypto tax services, it would make sense for us to partner with a cryptocurrency business for backlinks.
Our fifth local SEO tip is to include key locations throughout the content of your website. While this might seem forced to include terms like “bookkeeping services near Delray Beach” or “tax reduction planning services near Delray Beach,” if you do it correctly, your users won’t notice, but Google will. Adding these key terms can boost your rankings!
This is a great idea for realtor companies. Adding in neighborhoods they specialize in will boost their search ranking when home buyers search for listings in a particular area. The Duplex Doctors do this really well!
Other companies that we think do a great job of adding local content are Ground Tech, Preferred 1 Concrete MN, and Fredrickson Masonry.
Local SEO strategies shouldn’t end with your website. They should also be carried through all of your marketing efforts. When remarketing to users who have visited your site or engaged with your ads, offer emails or other content to them specific to their location. This will encourage them to click through an ad or open an email.
To boost your local leads, it’s important to use local SEO tips and tricks. We hope that our suggestions will help you propel your small business up the Google rankings and result in more customers.
For other tips on how to grow your business and increase your profits, contact us today to schedule a consultation!